Director, Product and Market Strategy, NGS

Director, Product and Market Strategy – Genomics
Location: California (On-site)

About the Company
Our client is a global life sciences leader empowering researchers worldwide with innovative tools and solutions. By combining cutting-edge technologies with deep scientific expertise, the company accelerates discoveries that improve human health and the environment. Employees are encouraged to embody values of innovation, teamwork, integrity, respect, growth, diversity, and quality, with strong opportunities for personal and professional development.

Role Overview
The Director, Product and Market Strategy – Genomics leads strategic initiatives and product management efforts to drive global growth and innovation across the company’s genomics portfolio. This role combines deep technical expertise with cross-functional leadership to develop and execute market-driven product roadmaps aligned with corporate objectives and R&D capabilities.

The position oversees the full product lifecycle, including go-to-market planning, commercialization strategies, and global expansion efforts. Responsibilities also include managing strategic partnerships, collaborations, and new business opportunities while ensuring sustained market growth and long-term impact.

This is an onsite role based in California, with approximately 30% travel, including some international travel.

Key Responsibilities

Product Management & Commercialization

• Lead and mentor a team across multiple product lines, overseeing lifecycle management, development timelines, and resource allocation.

• Partner with R&D and cross-functional teams to prioritize and execute product roadmaps aligned with strategic goals.

• Ensure timely delivery of new product proposals, market research, go-to-market strategies, launches, and sales enablement initiatives.

• Conduct product line reviews and post-launch assessments to optimize portfolio performance.

Market Strategy & Business Growth

• Serve as the domain expert on genomics technologies and markets, including trends, applications, and competitive dynamics.

• Develop business cases and financial models for new opportunities (including partnerships, in-licensing, or acquisitions).

• Present growth strategies to senior management for approval and execution.

Strategic Partnerships & Ventures

• Identify and evaluate opportunities for collaborations, sponsored research, and acquisitions.

• Align external opportunities with internal strengths to drive innovation and expand market presence.

Marketing & Sales Enablement

• Partner with sales leadership to set budgets and achieve revenue targets.

• Develop and execute tactical marketing campaigns to drive lead generation and revenue growth.

• Create impactful sales tools, product messaging, and promotional content for global markets.

• Represent the company at industry events, conferences, and technical meetings.

Qualifications

• Bachelor’s degree required; advanced degree (MS or PhD) in life sciences or related field strongly preferred.

• Experience in product marketing within the life sciences industry, including at least 10 years of team management.

• Strong knowledge of genomics, including technologies, workflows, and market landscape.

• Demonstrated success in product roadmap development, commercialization, and market growth strategies.

• Proven track record in building and managing partnerships or collaborations.

• Excellent communication, presentation, and leadership skills.

• Strong business acumen, problem-solving ability, and creativity.

Why Join?
This is a high-impact leadership opportunity to shape the future of genomics innovation. You will play a pivotal role in defining market strategy, driving commercial growth, and enabling breakthrough discoveries for scientists worldwide.

If you are a strategic leader with a passion for genomics and a proven record of delivering commercial success, we’d love to hear from you. Join us and help accelerate the next generation of scientific discovery.